If you don’t follow F1, then you are missing out on the greatest show on earth.
Here’s a look of the 2010 season
Awesome performance by Robert Carlyle (the actor in the spot). The timing and flow of this spot was really well executed. It would be quite entertaining to see him perform this spot as his character Begbie from the movie Trainspotting
True fans are usually curious about what goes on behind the scenes; this is true for music, movies, racing and in this case brands. I liked the reasons behind the square bottle and diagonal label. Johnnie Walker wants you to socialize and drink their whiskey, they also want you to talk about their brand and the bottle/label tidbits are easy to remember and talk about.
My favorite whiskey to drink is not bottled by Johny Walker, but my favorite whiskey brand is Johnnie Walker.
[UPDATE]: The original video was removed from YouTube. Found another one.
I borrowed the quote above from a commenter at YouTube. I thought it was both funny and accurate.
About the video: Last week’s race at Malaysia had very heavy rain. So heavy, that officials decided to momentarily park all of the cars on the starting grid to see if the race would continue or be cut short (about half of the race remaining).
Mark Webber (team Red Bull) who is one of the most vocal drivers when it comes to safety matters, was running all over the place talking to drivers and safety stewards about stopping the race.
He can be seen in the video below talking to McLaren’s driver Lewis Hamilton about this. Pay attention to one of the mechanics in the background:
The race was officially stopped a few minutes later. There was no visibility nor grip.
I am not a McLaren fan. They are one of the most technically advanced teams on the grid, but their culture and attitude is crap.
For those who don’t follow F1 closely; McLaren was involved in 2007 in an espionage scandal that ultimately cost them $100 million, and most recently (3 weeks ago) Hamilton was caught lying to the FIA stewarts which resulted in the suspension of all points scored by the team plus possible further sanctions. None of this is good for the sport.
The engine noises alone make my blood boil. The images are fantastic.