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	<title>Max Nucci</title>
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	<link>http://maxnucci.com</link>
	<description>Here&#039;s What I Think</description>
	<lastBuildDate>Tue, 21 Feb 2012 05:12:38 +0000</lastBuildDate>
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		<title>2012 F1 Season: Start Already!</title>
		<link>http://maxnucci.com/2012-f1-season-start-already/</link>
		<comments>http://maxnucci.com/2012-f1-season-start-already/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 05:00:00 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[F1]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[grand prix]]></category>
		<category><![CDATA[red bull]]></category>

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		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/automotive/" title="Automotive">Automotive</a><a href="http://maxnucci.com/category/automotive/f1/" title="F1">F1</a></p><p><iframe width="550" height="309" src="http://www.youtube.com/embed/64o1c_jrzs4?rel=0" frameborder="0" allowfullscreen></iframe></p>]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/automotive/" title="Automotive">Automotive</a><a href="http://maxnucci.com/category/automotive/f1/" title="F1">F1</a></p><p><iframe width="550" height="309" src="http://www.youtube.com/embed/64o1c_jrzs4?rel=0" frameborder="0" allowfullscreen></iframe></p>]]></content:encoded>
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		<title>Pininfarina</title>
		<link>http://maxnucci.com/pininfarina/</link>
		<comments>http://maxnucci.com/pininfarina/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:58:00 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Brandgasm]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[pininfarina]]></category>
		<category><![CDATA[typography]]></category>

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		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/automotive/" title="Automotive">Automotive</a><a href="http://maxnucci.com/category/marketing/brandgasm/" title="Brandgasm">Brandgasm</a><a href="http://maxnucci.com/category/automotive/ferrari/" title="Ferrari">Ferrari</a><a href="http://maxnucci.com/category/design/typography/" title="Typography">Typography</a></p><p><a href="http://maxnucci.com/pininfarina/" title="image"><img src="http://maxnucci.com/wp-content/uploads/2012/02/pininfarina-logo.jpg" alt="image" width="600" /></a></p>]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/automotive/" title="Automotive">Automotive</a><a href="http://maxnucci.com/category/marketing/brandgasm/" title="Brandgasm">Brandgasm</a><a href="http://maxnucci.com/category/automotive/ferrari/" title="Ferrari">Ferrari</a><a href="http://maxnucci.com/category/design/typography/" title="Typography">Typography</a></p><p><a href="http://maxnucci.com/pininfarina/" title="image"><img src="http://maxnucci.com/wp-content/uploads/2012/02/pininfarina-logo.jpg" alt="image" width="600" /></a></p>]]></content:encoded>
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		<item>
		<title>Bob Lefsetz Talking about a Roger Waters Interview</title>
		<link>http://maxnucci.com/bob-lefsetz-talking-about-a-roger-waters-interview/</link>
		<comments>http://maxnucci.com/bob-lefsetz-talking-about-a-roger-waters-interview/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 17:51:00 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[bob lefsetz]]></category>
		<category><![CDATA[finish what you started]]></category>
		<category><![CDATA[roger waters]]></category>

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		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/music/" title="Music">Music</a></p><p><cite>You can have a burst of imagination, of insight, but oftentimes that’s not the end, just the beginning. Your whole life is about getting ready, so when you have that great start, you’ve got the chops to finish. ~ <a href="http://lefsetz.com/wordpress/index.php/archives/2012/01/20/roger-waters-on-howard-stern/" title="Bob Lefsetz Talking about a Roger Waters Interview">Bob Lefsetz</a></cite></p>]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/music/" title="Music">Music</a></p><p><cite>You can have a burst of imagination, of insight, but oftentimes that’s not the end, just the beginning. Your whole life is about getting ready, so when you have that great start, you’ve got the chops to finish. ~ <a href="http://lefsetz.com/wordpress/index.php/archives/2012/01/20/roger-waters-on-howard-stern/" title="Bob Lefsetz Talking about a Roger Waters Interview">Bob Lefsetz</a></cite></p>]]></content:encoded>
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		<item>
		<title>Neil Young on Music</title>
		<link>http://maxnucci.com/neil-young-on-music/</link>
		<comments>http://maxnucci.com/neil-young-on-music/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:22:00 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[neil young]]></category>
		<category><![CDATA[two sides of the donkey]]></category>

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		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/business/" title="Business">Business</a><a href="http://maxnucci.com/category/music/" title="Music">Music</a></p><p><cite>Piracy is the new radio ~ <a href="http://allthingsd.com/20120131/neil-youngs-music-rescue-mission-video/" title="Neil Young on Music">Neil Young</a></cite></p>“I look at the Internet as the new radio,” Young said. “I look at radio as gone … Piracy is the new radio, that’s how music gets around.” He also talks about how the Mp3 format contains only 5% of a studio recording&#8217;s quality.]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/business/" title="Business">Business</a><a href="http://maxnucci.com/category/music/" title="Music">Music</a></p><p><cite>Piracy is the new radio ~ <a href="http://allthingsd.com/20120131/neil-youngs-music-rescue-mission-video/" title="Neil Young on Music">Neil Young</a></cite></p><p><span style="font-family: Georgia, serif; font-size: 16px; line-height: 24px; background-color: rgb(255, 255, 255); ">“I look at the Internet as the new radio,” Young said. “I look at radio as gone … Piracy is the new radio, that’s how music gets around.”</span>
<div><span style="font-family: Georgia, serif; font-size: 16px; line-height: 24px; background-color: rgb(255, 255, 255); "><br /></span></div>
<div><span style="font-family: Georgia, serif; font-size: 16px; line-height: 24px; background-color: rgb(255, 255, 255); ">He also talks about how the Mp3 format contains only 5% of a studio recording&#8217;s quality.</span></div>
]]></content:encoded>
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		<title>Want Some Apples?</title>
		<link>http://maxnucci.com/want-some-apples/</link>
		<comments>http://maxnucci.com/want-some-apples/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 23:22:00 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apples]]></category>
		<category><![CDATA[cars]]></category>

		<guid isPermaLink="false">http://maxnucci.com/want-some-apples/</guid>
		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/uncategorized/" title="Uncategorized">Uncategorized</a></p><p><a href="http://maxnucci.com/want-some-apples/" title="image"><img src="http://maxnucci.com/wp-content/uploads/2012/01/Apples-and-Cars.png" alt="image" width="600" /></a></p>]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/uncategorized/" title="Uncategorized">Uncategorized</a></p><p><a href="http://maxnucci.com/want-some-apples/" title="image"><img src="http://maxnucci.com/wp-content/uploads/2012/01/Apples-and-Cars.png" alt="image" width="600" /></a></p>]]></content:encoded>
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		<item>
		<title>Short vs. Long Term</title>
		<link>http://maxnucci.com/short-vs-long-term-2/</link>
		<comments>http://maxnucci.com/short-vs-long-term-2/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 19:36:00 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[choose your battles]]></category>
		<category><![CDATA[jeff bezos]]></category>

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		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/business/" title="Business">Business</a></p><p><cite>If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people… Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue. ~ <a href="http://www.wired.com/magazine/2011/11/ff_bezos/4/" title="Short vs. Long Term">Jeff Bezos</a></cite></p>]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/business/" title="Business">Business</a></p><p><cite>If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people… Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue. ~ <a href="http://www.wired.com/magazine/2011/11/ff_bezos/4/" title="Short vs. Long Term">Jeff Bezos</a></cite></p>]]></content:encoded>
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		<title>Just Ask</title>
		<link>http://maxnucci.com/just-ask/</link>
		<comments>http://maxnucci.com/just-ask/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 17:26:00 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[Just Ask]]></category>
		<category><![CDATA[Steve Jobs]]></category>

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		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/business/" title="Business">Business</a></p><p><iframe width="420" height="315" src="http://www.youtube.com/embed/zkTf0LmDqKI" frameborder="0" allowfullscreen></iframe></p>]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/business/" title="Business">Business</a></p><p><iframe width="420" height="315" src="http://www.youtube.com/embed/zkTf0LmDqKI" frameborder="0" allowfullscreen></iframe></p>]]></content:encoded>
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		<title>The problem with Android</title>
		<link>http://maxnucci.com/the-problem-with-android/</link>
		<comments>http://maxnucci.com/the-problem-with-android/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 04:27:00 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[john battelle]]></category>

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		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/business/" title="Business">Business</a><a href="http://maxnucci.com/category/design/" title="Design">Design</a></p><p><cite>Android is a wonderful counterpunch to Apple’s iOS, but it’s also a massive cat-herding challenge. ~ <a href="http://battellemedia.com/archives/2012/01/predictions-2012-4-googles-challenging-year.php" title="The problem with Android">John Battelle</a></cite></p>Different screen sizes, devices, interfaces, cpus etc]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/business/" title="Business">Business</a><a href="http://maxnucci.com/category/design/" title="Design">Design</a></p><p><cite>Android is a wonderful counterpunch to Apple’s iOS, but it’s also a massive cat-herding challenge. ~ <a href="http://battellemedia.com/archives/2012/01/predictions-2012-4-googles-challenging-year.php" title="The problem with Android">John Battelle</a></cite></p><p>Different screen sizes, devices, interfaces, cpus etc</p>
]]></content:encoded>
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		<title>Bill Gates is Saving Up for a Lamborghini</title>
		<link>http://maxnucci.com/bill-gates-is-saving-up-for-a-lamborghini/</link>
		<comments>http://maxnucci.com/bill-gates-is-saving-up-for-a-lamborghini/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 00:50:14 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Made Me Laugh]]></category>
		<category><![CDATA[bill gates]]></category>
		<category><![CDATA[lamborghini]]></category>
		<category><![CDATA[saving]]></category>

		<guid isPermaLink="false">http://maxnucci.com/?p=349</guid>
		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/automotive/" title="Automotive">Automotive</a><a href="http://maxnucci.com/category/jibba-jabba/made-me-laugh/" title="Made Me Laugh">Made Me Laugh</a></p>]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/automotive/" title="Automotive">Automotive</a><a href="http://maxnucci.com/category/jibba-jabba/made-me-laugh/" title="Made Me Laugh">Made Me Laugh</a></p><p><img class="alignnone size-full wp-image-350" title="bill gates lamborghini" src="http://maxnucci.com/wp-content/uploads/2011/09/bill-gates-lamborghini.jpg" alt="Bill Gates Saving Up for a Lamborghini" width="550" height="2185" /></p>
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		<title>The 22 Immutable Laws of Marketing: The List</title>
		<link>http://maxnucci.com/the-22-immutable-laws-of-marketing-the-list/</link>
		<comments>http://maxnucci.com/the-22-immutable-laws-of-marketing-the-list/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 16:58:53 +0000</pubDate>
		<dc:creator>Max Nucci</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://maxnucci.com/?p=347</guid>
		<description><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/marketing/" title="Marketing">Marketing</a></p>This is the list of chapter subtitles from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout It is better to be first than it is to be better. If you can&#8217;t be first in a category, set up a new category you can be first in. It is better to be [...]]]></description>
			<content:encoded><![CDATA[<p>Posted in <a href="http://maxnucci.com/category/marketing/" title="Marketing">Marketing</a></p><p>This is the list of chapter subtitles from <a href="http://www.amazon.com/gp/product/0887306667?ie=UTF8&amp;tag=maxnuc-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0887306667">The 22 Immutable Laws of Marketing</a> by <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fentity%2FAl-Ries%2FB000APEU4W%3Fie%3DUTF8%26ref_%3Dntt_dp_epwbk_0&amp;tag=maxnuc-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=390957">Al Ries</a> and <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2Fgp%2Fentity%2FJack-Trout%2FB000APXYKS%3Fie%3DUTF8%26ref_%3Dntt_dp_epwbk_1&amp;tag=maxnuc-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=390957">Jack Trout</a></p>
<ol>
<li>It is better to be first than it is to be better.</li>
<li>If you can&#8217;t be first in a category, set up a new category you can be first in.</li>
<li>It is better to be first in the mind than to be first in the marketplace.</li>
<li>Marketing is not a battle of products, it&#8217;s a battle of perceptions.</li>
<li>The most powerful concept in marketing is owning a word in the prospect&#8217;s mind.</li>
<li>Two companies cannot own the same word in the prospect&#8217;s mind.</li>
<li>The strategy to use depends on which rung you occupy on the ladder.</li>
<li>In the long run, every market becomes a two horse race.</li>
<li>If you are shooting for second place, your strategy is determined by the leader.</li>
<li>Over time, a category will divide and become two or more categories.</li>
<li>Marketing effects take place over an extended period of time.</li>
<li>There is an irresistible pressure to extend the equity of the brand.</li>
<li>You have to give up something to get something.</li>
<li>For every attribute, there is an opposite, effective attribute.</li>
<li>When you admit a negative, the prospect will give you a positive.</li>
<li>In each situation, only one move will produce substantial results.</li>
<li>Unless you write your competitor&#8217;s plans, you can&#8217;t predict the future.</li>
<li>Success often leads to arrogance, and arrogance to failure.</li>
<li>Failure is to be expected and accepted.</li>
<li>The situation is often the opposite of the way it appears in the press.</li>
<li>Successful programs are not built on fads, they&#8217;re built on trends.</li>
<li>Without adequate funding, an idea won&#8217;t get off the ground.</li>
</ol>
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