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I Just Gave Nike 4 Minutes and a Half

And no, I don’t want them back (College Humor video link)

I was entertained. I think I want to go to Amsterdam. I am curious to know what the ROI of these kind of projects is compared to traditional media (TV, print etc)

From the Vimeo page: Visiting Amsterdam hotspots and related people of the MiNiBar, Momkai, La Melodia (who made the Soundtrack) and HOTEL who designed the Amsterdam map you can download at nike.com/sportswear

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One Response to “I Just Gave Nike 4 Minutes and a Half”

  1. Oli July 21, 2009 at 8:30 am #

    Been there crazy city, specially the red light district…

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