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Old Spice: Online Marketing Awesomeness

I’ve been meaning to write about this campaign for a while now. Haven’t had the time since I’ve been working pretty hard on ClickOgy and related projects. I will be writing about those in the near future.

The Old Spice campaign is awesome. Watch this video to grasp the impact and reach that it is having on the brand and its sales:

Respect.

To me, the three main factors responsible for the success of this campaign are:

  1. Isaiah Mustafa: The dude is brilliant. Obviously talented ex-NFL player, his career should take off from here.
  2. The agency, Wieden+Kennedy put together a coordinated assault on the demographics that they were targeting. The campaign was almost inescapable if you were part of their target.
  3. Hard Work. All involved worked their asses off. The logistics of their responses campaign baffles me. They pulled it off maintaining the branding, visuals and writing quality of the original spots.

Entertainment and marketing definitively collided here. As a result,

This Blog is Now Diamonds

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[UPDATE] Just found out that they won an Emmy.

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